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Lara Herzer
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DISNEY

GET LOST IN IT

How do you appeal to experience-hungry parents who turn their noses up at Disney? By turning Disney’s Animal Kingdom into the ultimate adventure.

OOH / Written in faraway foreign languages, to be discovered and deciphered with the Google Translate "Word Lens" feature.
PRINT / The Matlin's encounter a rare white rhino, just in time for lunch. It's more than a vacation. It's an experience.
PRINT / The Wegener's join in a traditional Kikuyu dance. Even Dad. It's more than a vacation. It's an experience.
PRINT / The Ackerman's journey deep into the Na'vi River, no flashlights needed. It's more than a vacation. It's an experience.
SOCIAL / Family passes were hidden in untamed spots around the country as a geocaching contest.
PARTNERSHIP / Special edition Defy Mfg Co Animal Kingdom safari bag. 

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